Online Marketing Melbourne
What is Search Engine Optimisation?
Search engine optimisation is the process of optimising a website’s text, media and content to maximise its rank in a search engine results page (SERP). This is done with careful research of keywords and search phrases, back end code, image and content optimisation and competitor analysis.
What is Digital Online Marketing?
Digital online marketing is an ongoing strategy to establish a brand, product, company or business within a niche market or industry online. This is done through social media posts, advertising campaigns, ongoing press releases and relevant articles written by our talented copywriters which are then distributed to high quality news media sites, online magazines, local community websites and niche / industry sites on the internet. This creates a network of high quality links forwarding more traffic to your website.
How to become visible on Google
Many people who think SEO have this idea that it is about cheap spamming of links and keywords all over the web to try and trick Google into thinking your website should be no.1. The number of times a website URL or name is listed on the web does not automatically bring your site up in the ranks, actually this is very damaging and toxic to a business and is known as “black hat” SEO strategies. Google does not give away its secrets to the public on how its search engine algorithms operate, but SEO experts have learned through years of trial and error what works and what doesn’t work in the search rankings, and what works is proven ethical natural link building and safe “white hat” techniques.
Google My Business (GMB)
Firstly it is very helpful to have a GMB (Google My Business) page registered and verified which is linked to your website. This tells Google that you run a legitimate business with an address, phone number, description and office hours that will actually help people find you and it also offers a way for people to leave reviews and useful feedback. We can setup and manage your GMB on your behalf and keep it updated with content.
Trust and Authority
Secondly your site needs to have good trust and authority which together with content relevance also determines your ranking in the search engine results page (SERP). Trust and authority is built up with high quality, relevant back links and traffic flow which increases over time.
Third and very importantly you need to have a good user experience rate with your website, that means fast load speed, good structure and organisation of content. Bounce rate is the time it takes for someone to click into your site, then bounce back to the SERP and leave. Having a bad bounce rate is a negative factor when ranking a website. Google will rank websites with a better user experience over bad ones. Essentially you want your customers to land on your page and stay there, that means targeted keywords, relevant content and a fast optimised website.
Timing and Strategy
When beginning an online marketing campaign, it is very effective to have a professionally written press release, what this does is initiate a fresh new presence online which then generates high quality links pointing back to your website. Our copywriters are very experienced in writing attention grabbing news worthy articles that are designed to convert readers to your landing page, creating more traffic which in turns raises your rank. It is also helpful to get your business listed on as many official directory sites as possible, these are known as business citations and they also boost your authority and online visibility. We will take care of all this work for you.
High Quality Back Link Network
Having high quality back links is an important factor in determining how the search engines will rank you. At Sequential SEO we use dedicated software to look at your website’s entire back link network to see how other sites from the web are linking back to you. We will use this data to either eliminate toxic links, or create new back links that will boost and enhance the trust and authority of your website. We do not engage in cheap spammy back link building either because this does not work with Google. We research and look for the most relevant high trust sites to link to your site, that means industry links, niche and market links, places where people will actually read and click through back to your site. What matters is the relevance of the link, not how many places on the web it is listed
Keyword research is a deep and complex area with SEO, it reveals the human behavioural aspect of search engine optimisation. To begin keyword data analysis we use specialised Google keyword tools to discover how people search plus the frequency of those search terms and we apply it to your SEO and marketing campaign. Essentially it is about discovering how to meet your customers in the middle.
Website On Page SEO
This is the process of adding keywords into your content and back end code, so that Google knows exactly what your website is about and will rank you when people type in those search terms. We use keywords in text, media and images which all help to enhance your rank. We also audit and speed up your website for a better user experience.
Good User Experience and Traffic
One of the most important factors in determining your position on a SERP is user experience and bounce rate. This takes into account the range of SEO strategies that we employ to get your site into the top positions on Google, mainly keyword optimisation, fast clean website structure and content relevance. The search query that brings a person to your site must be relevant to the content within, and the user who lands must be able to find what they are looking for quickly and easily. All this working together will boost traffic and in turn raise your ranking over time.
SEO is an Ongoing Relationship
It is one thing to get you onto the top of Google’s page one results, it is another to keep you there consistently. SEO is an ongoing relationship, think of it as a long term investment into your business future. Sequential SEO use specialised software to track your rankings and we deliver detailed monthly analytics reports so that you are constantly updated to the performance of your SEO campaign. We review your site weekly and make sure your ranking at the top. We can also manage your GMB on your behalf, manage your social media accounts and create fresh ongoing content so that Google consistently keeps you on the top of page one. We are also on hand at any time to talk, we offer a friendly personalised approach to SEO!
Why do you need SEO?
The statistics show that the majority of web users searching Google do not venture beyond the first page of results, that means if your website is showing on page two or deeper, very few of your potential customers will see your website and even less will actually click through. The web is where people are searching and you need an edge to stay above the crowd and be visible, not only that, you need to stay visible and not be knocked out of the ranks by your competitors.